ABOUT.

I fix the infrastructure problems that campaigns get blamed for.

Half German, half Grenadian, based in Manhattan. I've spent years working inside the platform messes that most marketing teams either don't know they have or don't know how to get out of. Fragmented ownership, broken tracking, assets nobody controls, attribution that doesn't match reality.

I've run marketing departments solo, built booking platforms, and worked across hospitality, restaurants, agencies, and multi-brand companies. I've been on both sides -- the person running the campaigns and the person who has to fix what's underneath them when it breaks.

I work across Meta, Google, TikTok, and whatever else is in the stack. The work is practical and operational. Everything gets documented. Your team can maintain it without needing me on call forever.

I work directly with clients -- no account managers, no hand-offs. If you have a specific problem, let's talk about what the fix actually looks like.